Riverstone and Mitton Wines International agree innovative European cross-marketing deal

Riverstone and Mitton WinesRiverstone Language & Communications, the Milan-based language, events and networking organisation has agreed a deal with Mitton Wines International GmbH of Berlin to market each other’s events and services via social media, newsletters and the web. Robert Dennis, Head of Innovation at Riverstone explained that the agreement would see both businesses promoting a range of activities organised in several European countries, including those of Riverstone and the Milan Business English Network, as well as Club Vivanova, the twelve and APERITIVO Wine Bar, which allow discerning wine drinkers in central Europe to discover the boutique New World wines that Mitton Wines International imports from family-owned, boutique wineries in Australia, New Zealand and South Africa.

Bradley Mitton, founder and Managing Director of Mitton International Wines, also emphasised that Riverstone Language & Communications will be helping to popularize the events he organises, particularly in Milan. Riverstone will also appear as a co-sponsor in the newsletters sent out to Club Vivanova members, as well as the twelve and APERITIVO Wine Bar communications.

Both Riverstone’s events and Bradley’s wine-tasting and gastronomical clubs feature business networking as one of their key attractions to members and attendees. The collaboration will also help to strengthen these activities by extending and deepening the opportunities offered for quality international networking.

“I am delighted to be collaborating with Bradley and Mitton Wines International in this exciting project and I look forward to us both developing useful contacts and creating synergies in our respective marketing efforts,” said Robert.

To kick off the collaboration, Riverstone has helped promote the first Club Vivanova event in Milan, which was held on Wednesday 13th February at the 5-star Monfort Hotel in the city. Following an enlightening and highly enjoyable wine tasting presented by Bradley and sommelier Michele Garbuio at the Monfort, participants enjoyed cocktails in the 7th floor Armani Bamboo Bar.

Find out more about Mitton Wines International GmbH by visiting their website: http://www.mittonwines.com/

Read an interview with Bradley Mitton on NetworkMilan.com, the online news magazine of the Milan Business English Network:
Bringing boutique New World wine to Europe: how Bradley Mitton is building networks through wine tasting and gastronomical events